From building Bella Grace Global to entering the expanding telehealth industry, the entrepreneur is creating new pathways for health, financial independence and business ownership.
Entrepreneur Kristina Kajic believes some of the greatest business opportunities emerge when innovation, consumer demand and economic change converge. That philosophy is now driving EternaLife RX, a health and wellness company bringing together telehealth, physician-guided care, peptides, GLP-1 therapies, longevity-focused wellness and a modern social commerce model.
As founder, CEO and sole investor of Bella Grace Global, Kajic has spent years developing businesses around products, communities and entrepreneurship. EternaLife RX expands that vision into healthcare.
EternaLife RX: A New Vision for Health and Wellness
Consumers are increasingly seeking convenient access to licensed medical professionals, personalized wellness programs and medically appropriate weight-management treatments. Interest in GLP-1 medications, peptide therapies and longevity-focused wellness has also drawn attention to the intersection of medicine, technology and consumer experience.
Kajic envisions a digital platform connecting consumers with telehealth consultations, physician-directed prescription pathways when medically appropriate, wellness education and independent affiliates.
“We are living through an extraordinary period of change in healthcare and wellness,” Kajic says. “I believe the greatest opportunities come when you recognize where an industry is going, build the right infrastructure, and create a platform that allows others to participate in that growth.”
Turning Industry Growth Into Entrepreneurial Opportunity
Kajic also wants to create ways for people to participate economically without the capital, personnel and infrastructure traditionally required to establish a company.
EternaLife RX is being developed with an independent affiliate model intended to help participants establish customer-based businesses, share approved wellness offerings and build communities with lower overhead. Its digital tools will support customer acquisition, education and responsible communication, subject to applicable market requirements.
The model may appeal to people seeking an additional income stream or a business they can develop from home. Financial outcomes, however, will depend on individual performance, customer demand, expenses and market conditions.
“Building a traditional business can demand enormous resources before you ever reach your first customer,” Kajic says. “I believe technology and the right business model can remove many of those barriers.”
Dr. Mark Luckie, DC: 28 Years of Healthcare Experience
Dr. Mark Luckie, DC, serves as CEO of EternaLife RX, bringing 28 years of experience in healthcare, clinical practice, and medical business leadership. As a healthcare practitioner and medical practice owner, he has extensive experience in patient care, practice management, and performance-focused wellness. His leadership helps guide EternaLife RX’s mission to expand access to telehealth, physician-directed care, advanced wellness solutions, and personalized prescription treatment pathways.
His role is particularly relevant to a model in which prescription decisions remain with licensed healthcare professionals and are subject to medical evaluation, clinical appropriateness and applicable regulations. This keeps clinical responsibilities separate from the work of independent affiliates.
Telehealth provides a digital connection between patients and medical providers, while wellness education helps consumers understand available services and individual health goals. Social commerce creates opportunities to reach audiences through digital communities. EternaLife RX aims to bring these elements together through appropriate medical standards, transparent business practices and strong operational infrastructure.
Together, Luckie’s medical experience and Kajic’s background in building product and community-based companies are shaping EternaLife RX’s development. The company intends to emphasize clinical oversight, customer experience, education, compliant marketing and sustainable business development. Kajic also wants affiliates to develop practical skills in content creation, audience engagement, customer acquisition and long-term relationship development.
Building Bella Grace Global
EternaLife RX expands Kajic’s interests, but Bella Grace Global remains central to her long-term vision. She continues to invest personal capital in the company while preparing it for its next phase.
Bella Grace has built an international community around beauty and wellness products, including its signature ELIXIR collagen and skincare portfolio. Kajic’s plans include continued product innovation and an enhanced customer experience. Looking toward 2027, the company is evaluating business model enhancements with greater emphasis on customer acquisition and rewarding influencers and ambassadors who actively grow their customer bases.
Kajic credits Bella Grace’s customers, influencers and ambassadors with helping the company develop. Their trust, she believes, carries a responsibility to communicate clearly, make disciplined decisions and maintain a long-term perspective.
The Next Chapter
Kajic sees Bella Grace Global and EternaLife RX as distinct businesses connected by a common philosophy. Bella Grace continues its development in beauty, wellness and social commerce. Led by Luckie as CEO, EternaLife RX represents an expansion into telehealth, physician-guided wellness and digital healthcare services, supported by his medical leadership.
“I feel more energized today than I have in years,” Kajic says. “There is something powerful about having a fresh foundation and knowing exactly what you want to build on top of it. I believe our best work is still ahead of us.”
For Kajic, the next chapter is about recognizing where consumer needs are moving, building businesses positioned to respond and creating opportunities for others to participate. In her view, success is measured not only by what one person builds, but also by how many others are given the tools to build something of their own.
