Sports History Group (SHG) is a digital museum of sports heritage, a combination of historical data and images. It was established in order to present a social medium to maintain the development of sports teams, logos, and cultural aspects.
The scope of the work of the organization includes digital databases, video archives, and online publications, and tends to have more factual and historical knowledge than editorial commentary. Since its introduction, SHG is known to bundle and centralize the information that previously was found scattered in the media and informal sources online.
It has a strategy of being neutral and factual, which places the company as an information source to fans, educators, researchers, and professionals who may be interested in sports identity, history, and branding.
In 2013, Bret Miller established Sports History Group, which was based on his background and interests; hence, the focus of the company.
Before the formation of SHG, Bret served in sports apparel, digital media, and consulting, where he experienced creative and organizational elements of the sports industry. The Sports History Group was established in response to the emergence of online sports media and the absence of a single source of sports history.
Bret Miller aimed to create a visual, organized center that documents team and logo history changes. His experience on an online platform, especially in sports branding and media, significantly contributed to developing SHG’s web system. Originally, Sports History Group was just a single sports documentation site, but it has grown into a connected network of platforms.
The company has used a WordPress framework, which provides the ability to maintain massive archives and update the database. SHG also established a YouTube channel where it has more than 800 videos about sports logos development, team history, player history and franchise changes.
These videos show how sports organizations evolved over decades, enriching SHG’s archives. This expansion turned the Sports History Group into a committed provider of conservation, research, and access to sports heritage and running multiple platforms.
- At Sports Logo History and Sports Team History there is a visual library on the historical development of team branding in all professional sports leagues, such as the NFL, NBA, MLB, NHL, WNBA, Premier League, and MLS. These sites offer a comparative analysis of design and monitor branding changes over time.
- At Sports Team History, a franchise-focused site, fans can participate in the Greatest Player Poll to see how legendary players rank across teams and positions. Meanwhile, Sports Logo History features exciting sports logo battles, ranking every team logo to create the ultimate fan experience for logo enthusiasts.
- At Sports News History, they cover sports events, athlete news, league news, both domestic and international teams, including the NBA, NFL, MLB, MLS, Premier League, WNBA, NCAA, NASCAR, and more. It is a mix of summaries and videos of significant historical events.
- At Sports Store History traces the history of sports merchandising and branding, and follows through the development of fan clothing, memorabilia, and licensed goods, and how they have evolved with the identity of the teams. This component highlights the cultural and commercial aspects of sports history through a historical lens.
The Sports History Group helps preserve sports heritage by maintaining highly detailed, publicly accessible digital archives. Its information system connects data about teams, logos, and incidents that were previously spread across many online and print sources.
Researchers, educators, and fans have benefited from the company’s sites through its work, which provides well-organized documentation as a cultural archive and educational resource. It focuses on the importance of digital media in historical continuity.
Integrating statistics with graphics, SHG will always reflect sports associations over the years. Its database allows users to follow team lineages, design and rebrand trends, and league and event history.
Bret Miller is the head of the SHG research, content, and media, with experience in sports apparel and media consulting, which makes him accurate. As the founder and manager, he produces video content, manages the website, and improves the company’s digital presence.
The Sports History Group is credited with bringing together the correct historical data in sports design and history. Its content is a factual reference to sports identity research by fans, designers, and historians.
