Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large or small. It is not easy running a company, especially in a fast-paced, ever-changing business world. Technology advances, new hiring strategies, and now, political changes coming with the new administration, all add to the existing business challenges that entrepreneurs, business owners, and executives have to deal with.
Maximizing profits, minimizing expenses and finding talented staff to keep things moving seem to be top challenges for both SMBs and large corporations. We have been interviewing companies from around the world to discover what challenges they are facing in their businesses. We also asked each company to share business advice they would give to a younger version of themselves.
Below is our interview with Tim Prendergast, Founder and CEO at Evident.io:
What does your company do?
Evident.io is a company of business and cybersecurity experts who have created a cloud-based solution that continuously monitors cloud environments so organizations can manage their security risk. The Evident Security Platform performs automated and continuous checks against hundreds of security controls and signatures in AWS and Azure to identify risk and vulnerabilities, and then initiates remediation steps so issues can be resolved quickly and eliminate exploitation of sensitive organizational data, including personal customer data. The company applies this security automation across the development and operational lifecycle so that organizations have the best possible control over their cloud environments.
What is your role? What do you enjoy most about your role?
I'm a founder of Evident.io and currently the company's CEO. I had the opportunity to lead the efforts for Adobe when they adopted the cloud at a massive scale across their entire business. That experience helped me understand the risk associated with manual efforts at security and just how vulnerable data can be in a dynamic environment like the cloud. I knew there was a better way, so I helped create Evident.io, where I'm helping organizations strengthen their security posture and have more control over their data across all their cloud accounts. We're seeing an evolution in the awareness of business and technology leaders in terms of their dedication to eliminating risk. I love learning about organizations who are increasing their alignment of business and security goals, and helping them achieve that is incredibly satisfying and encourages me to continue leading this charge.
What are the biggest challenges in your business right now?
The field we're in is very dependent upon working with cybersecurity experts; we need them internally to drive innovation in our own product, we need customers to have these experts to implement and manage security best practices. That kind of talent is increasingly difficult to find, and while we're able to use creative channels to find the right people, we really need more security experts in our customer companies to help build a defensible position within their own organization. We've had a lot of success educating customers on our own, but we look forward to an environment where security culture is embedded within organizational mindsets, and where more cybersecurity experts are able to manage internal priorities for companies.
If you could go back in time, what business advice would you give to a younger version of yourself?
Looking back, I would definitely have moved faster to create the company and product. I think that like most founders, you start with some level of hesitation while you survey the opportunity. But now I realize just how significant the need is for continuous, automated cloud security is, and how so many organizations were operating in the dark. The need was clear, but I wish I had gotten Evident.io started sooner and developed product faster.