Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large or small. It is not easy running a company, especially in a fast-paced, ever-changing business world. Technology advances, new hiring strategies, and now, political changes coming with the new administration, all add to the existing business challenges that entrepreneurs, business owners, and executives have to deal with.
Maximizing profits, minimizing expenses and finding talented staff to keep things moving seem to be top challenges for both SMBs and large corporations. We have been interviewing companies from around the world to discover what challenges they are facing in their businesses. We also asked each company to share business advice they would give to a younger version of themselves.
Below is our interview with Sam DiVine, Co-Founder and Owner at Society Salons:
What does your company do?
Society Salons is a Los Angeles based full service hair salon that has redefined the salon experience. Society has thoughtfully approached creating a salon with a simple mission of building community and providing unparalleled quality. That way, our clients can easily have the hair they love anytime they want.
Society’s core differentiator is that our memberships are not exclusively blowout focused and we offer a variety of services for clients. We have long-term relationships with our clients, that range from membership to our a la carte services.
What is your role? What do you enjoy most about your role?
I’m the Co-Founder and Owner of Society Salons. Picking out the one thing I enjoy most is difficult but I'd have to say its the developing my team and cultivating a space that stands out in and of itself. Society has become so much more than I ever imagined. The team and the people that make it what it is fill me up. Not a week goes by where clients don't stop me and compliment me on our team and how welcoming and fun it is to be at Society compared to other hair salons. That alone pushes me to be and do more so that I can bring that back to my team and keep the cycle going.
What are the biggest challenges in your business right now?
One of the biggest challenges in the business right now is differentiation and scaling. We have had a lot of success in Los Angeles. As we look to open other salons nationwide, differentiating ourselves from our competition is paramount, as our offerings and brand is so different. We are not transactional with customers. Translating our experience to other markets that is demonstrative of our mission, our talent and care we take in our community and customers, while also relating to the lifestyle in other geographies, is a balance we are thoughtfully approaching.
If you could go back in time, what business advice would you give to a younger version of yourself?
To remain wildly optimistic. Knowledge and experience can sometimes be crippling. It's that fool hearted optimism that often allows you (or at least me) to make the big leaps life calls for.