Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large or small. It is not easy running a company, especially in a fast-paced, ever-changing business world. Technology advances, new hiring strategies, and now, political changes coming with the new administration, all add to the existing business challenges that entrepreneurs, business owners, and executives have to deal with.

Maximizing profits, minimizing expenses and finding talented staff to keep things moving seem to be top challenges for both SMBs and large corporations. We have been interviewing companies from around the world to discover what challenges they are facing in their businesses. We also asked each company to share business advice they would give to a younger version of themselves.

Below is our interview with Mark Jaffe, Founder, CEO at Allure Security:

What does your company do?

Allure Security is the first company to create a patented Data Loss Detection and Response (DDR) technology that tracks and protects documents – agentlessly – inside and outside enterprise walls. Our technology allows businesses to detect data breaches earlier, stop data loss in real time, and reduce the cost and time of post-incident investigations. Our customers can safely work without borders, and with the assurance their documents are secure wherever they go.

What is your role? What do you enjoy most about your role?

I joined the company as Chairman and CEO in August of 2017. So far, what I love about this role is that we are creating a completely new category of cybersecurity tools that requires a total mind shift in the approach to data breaches. Up until now, the security community has been championing prevention as the only way to stop data loss. But that clearly hasn’t worked. It’s impossible to keep all adversaries out. Our team has spent years researching and developing technology that instead focuses on detection and making sure that if someone does “break in,” they can’t take anything valuable with them.

What are the biggest challenges in your business right now?

Right now, our challenges are hiring the right employees and getting our technology to market quickly enough to meet the demand. We are commercializing and marketing something that has been years in the making in the labs of Columbia University. It's absolutely crucial that we build the right team to execute on our goals.

If you could go back in time, what business advice would you give to a younger version of yourself?

I would tell my younger self to be more honest with myself, and to avoid getting too emotional when things don't go as planned, or when others around you are getting emotional. And my biggest advice to my younger self, or to any young entrepreneur, would be to trust your gut.