Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large or small. It is not easy running a company, especially in a fast-paced, ever-changing business world. Technology advances, new hiring strategies, and now, political changes coming with the new administration, all add to the existing business challenges that entrepreneurs, business owners, and executives have to deal with.

Maximizing profits, minimizing expenses and finding talented staff to keep things moving seem to be top challenges for both SMBs and large corporations. We have been interviewing companies from around the world to discover what challenges they are facing in their businesses. We also asked each company to share business advice they would give to a younger version of themselves.

Below is our interview with Allen and Diana Arseneau, Co-Founders and CEO/COO at Jamber:

What does your company do?

The Nike Air of Coffee Mugs Jamber creates first-of-its kind products that help people live better lives. Jamber started with coffee mugs, which really haven’t changed in over 4,000 years, and completely rethought the user experience from a biomechanical perspective, solving problems that you’ve probably never thought about, but that everyone has experienced. Once you hold and use Jamber, you’ll never want to go back to old coffee mugs ever again. It’s like trading up from a cheap flip flop to a Nike Air sneaker.

What is your role? What do you enjoy most about your role?

We are a husband-wife team, and the co-founders of Jamber.

The most awesome part of our job is hearing from customers that Jamber is enhancing their lives. Our customers call us, email us, and write handwritten letters. This is what we hear: “I’ve become obsessed with my Jamber mug!”. They say that their kids drink more water, that their coffee tastes better, and that they enjoy the small moments more...all because they use Jamber mugs. We started Jamber to make a difference in the world, and we are now confident that Jamber is doing just that.

Jamber mugs are manufactured in Tucson, AZ in a factory owned and operated by a triple purple-heart Vietnam Veteran.

What are the biggest challenges in your business right now?

Our biggest challenge is overcoming the “oh, great, another mug” response. We find that some people are skeptical at first because they have not seen real innovation in a coffee mug before. However, once you use a Jamber mug, you’ll understand the hype. One customer shared a few days ago that their Jamber mug was dirty, so they had to use an old mug. She goes on to say: “Wow. When did my old mug get so uncomfortable?”.

If you could go back in time, what business advice would you give to a younger version of yourself?

We’d tell the younger versions of ourselves not to wait so long before launching a mission-driven product. We are in the process of launching the Vivian Mug right now - it’s a mug with a mission.

We started chatting with a customer named Scott over email, and learned that his oldest child, Vivian, is a 5-year old little girl battling Stage 4 High-Risk Neuroblastoma. It’s a battle that no child should ever have to fight. We were so moved by Vivian’s story - by Scott’s positivity and faith, and Vivian’s strength, that we wanted to do what we could to help.

For every Vivian Mug sold, Jamber will donate $2 to five-year old Vivian's family, to help her beat Stage 4 High-Risk Neuroblastoma.