Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large or small. It is not easy running a company, especially in a fast-paced, ever-changing business world. Technology advances, new hiring strategies, and now, political changes coming with the new administration, all add to the existing business challenges that entrepreneurs, business owners, and executives have to deal with.
Maximizing profits, minimizing expenses and finding talented staff to keep things moving seem to be top challenges for both SMBs and large corporations. We have been interviewing companies from around the world to discover what challenges they are facing in their businesses. We also asked each company to share business advice they would give to a younger version of themselves.
Below is our interview with Talia Koren, Founder at Workweek Lunch:
What does your company do?
Workweek Lunch is an online resource for working professionals that helps them prep healthy food for the work week to save time, money and have more energy. I offer meal plans for purchase, free meal prep recipes and pointers to make meal prep more efficient. The blog has over 50k monthly viewers and nearly 100k Instagram followers. So far, Workweek Lunch has over 400 customers from all over the world and launched in July 2016.
What is your role? What do you enjoy most about your role?
I’m the founder of Workweek Lunch, but I still wear all the hats! I enjoy showing my audience and customers the light when it comes to how much better life can be when you prep food in advance. I've been able to connect with people all over the world through my large social media community (I have nearly 100k followers on IG that grew organically over one year) and learn about their food cultures. Another aspect I didn't think I'd enjoy as much is learning the root of the issues behind food, weight, time and money that we all experience in our daily lives.
What are the biggest challenges in your business right now?
The biggest challenge right now is scaling the business! Because this is only my second year running Workweek Lunch, it's not my full-time job yet. I'm working hard to scale up my reach and customer base in order to make the switch. I know once I'm able to make Workweek Lunch full time so I can pour everything into it, it's going to be a lot better for my audience, current customers and future customers.
If you could go back in time, what business advice would you give to a younger version of yourself?
My best advice to my younger self would be to think bigger and start earlier. There's so much fear involved when starting a new venture, but failure rarely stops anyone from pursuing a dream. I would tell myself to be more confident about my business idea. I believed it would be great from the beginning, but couldn't talk the business up until my following and customer base grew to a certain point. If you believe in your idea or mission, there's no reason to hide it or keep it secret.