Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large or small. It is not easy running a company, especially in a fast-paced, ever-changing business world. Technology advances, new hiring strategies, and now, political changes coming with the new administration, all add to the existing business challenges that entrepreneurs, business owners, and executives have to deal with.
Maximizing profits, minimizing expenses and finding talented staff to keep things moving seem to be top challenges for both SMBs and large corporations. We have been interviewing companies from around the world to discover what challenges they are facing in their businesses. We also asked each company to share business advice they would give to a younger version of themselves.
Below is our interview with Mariah Liszewski, Owner & Founder at Mariah Magazine Web & Strategy Studio:
What does your company do?
Mariah Magazine Web & Strategy Studio helps website owners stop shooting in the dark and praying for results, and actually start using their website to get noticed online and grow their business. I guide small business owners and creatives through the process of planning and launching a website, and then help them grow and profit from their online foundation. My company is based out of Buffalo, NY but I work with clients worldwide, which is just another reason why I love the wonderful world wide web!
What is your role? What do you enjoy most about your role?
I’m the Owner & Founder of Mariah Magazine Web & Strategy Studio. I help website owners find their voice, cut through the noise, and start taking action. The internet is a constantly changing, forever evolving, virtual world that I’m obsessed with and I love being able to understand client's specific problems and goals and then create solutions that get them to where they want to go. There's something about solving problems that really makes my heart happy and then combining that with the opportunity to connect with passionate business owners from all over the world. It's all so insanely inspiring.
What are the biggest challenges in your business right now?
The biggest challenge in my business right now is having the right systems and processes in place in order to grow. Being primarily a one-woman show, I wear a lot of hats and I'm always juggling everything from business finances, to client work, and everything in between. Being a creative, I get stressed out by systems and creating processes because they lack the excitement that I crave. But I've realized that if I want to grow as not only a business owner but as a company, I need to start buckling down and getting things in order before they get too chaotic and overwhelming.
If you could go back in time, what business advice would you give to a younger version of yourself?
Everything doesn't have to be perfect before you start. I've gotten paralyzed by stress numerous times in my business because I wanted to wait until everything was perfect before I let any eyeballs see what I was working on. I thought I needed all of the answers and to have everything figured out before bringing my ideas to the world.
But, after pushing through my comfort zone on that level, and focusing on progress over perfection, I've realized that the only way to get feedback or be able to tweak things, is to push it out before it's perfect. You don't know how your audience or the market will respond if you don't let them in. The best-finished projects and ideas come from a combination of staying open-minded and tweaking as you go, not a perfection strategy right out of the gate.