Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large or small. It is not easy running a company, especially in a fast-paced, ever-changing business world. Technology advances, new hiring strategies, and now, political changes coming with the new administration, all add to the existing business challenges that entrepreneurs, business owners, and executives have to deal with.
Maximizing profits, minimizing expenses and finding talented staff to keep things moving seem to be top challenges for both SMBs and large corporations. We have been interviewing companies from around the world to discover what challenges they are facing in their businesses. We also asked each company to share business advice they would give to a younger version of themselves.
Below is our interview with Lyndsey Brantley, Founder and CEO at Camellia Alise Skincare:
What does your company do?
Camellia Alise is a Houston based, woman-owned, skincare and wellness company, focused on providing a healing yet luxurious experience in shaving, waxing and wellness regimens. The products alleviate ingrown hairs, razor bumps (folliculitis), and skin irritations experienced by both women and men.
Our company currently offers a 3- step shaving system, as well as a daily maintenance collection. The products consist of a pre-shave exfoliating scrub, shave cream to aid seamless razor glide, a post shave oil to minimize dry skin and post care scarring, a daily face wash for cleansing and a cellulite cream for firming up target areas on the body. The services currently offered in our Houston Spa include infrared weight loss wraps, facials, and microdermabrasion.
What is your role? What do you enjoy most about your role?
I’m the CEO of Camellia Alise. It’s an amazing opportunity to have founded this company and to have the ability to inspire those around me to follow their dreams. I have enjoyed taking this journey and watching the transformation of the little jars that I used to mix in my kitchen now on the shelves of retailers. I operate the company with the philosophy that everyone should be able to maintain healthy and radiant skin without razor bumps, acne, and skin irritations as part of the process. The most rewarding part of my role is to see the transformation in our client’s skin after they use the products.
What are the biggest challenges in your business right now?
Our biggest challenge right now is marketing and brand recognition, there are so many different strategies that can be utilized to promote a skincare company and it can be challenging identify the correct one for such a niche product. As an up and coming company it is harder to get a new product brand recognition. We are currently aligning with many local influencers and retailers to gain the brand recognition needed to properly market the product to a wider audience in 2018.
If you could go back in time, what business advice would you give to a younger version of yourself?
I would tell my younger self, outsource the tasks that are your weak spots. When starting a business, we always feel like we must do everything and take on every role in the company. That’s simply not true, I would have saved myself a lot of time and headaches if I had gotten an accountant when I first launched the company. If you know you are not good with numbers or budgets then get someone who is, if you are not a good sales person then hire someone who is an experienced salesperson, its ok to have someone there to strengthen areas that you are not as skilled in.