Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large or small. It is not easy running a company, especially in a fast-paced, ever-changing business world. Technology advances, new hiring strategies, and now, political changes coming with the new administration, all add to the existing business challenges that entrepreneurs, business owners, and executives have to deal with.

Maximizing profits, minimizing expenses and finding talented staff to keep things moving seem to be top challenges for both SMBs and large corporations. We have been interviewing companies from around the world to discover what challenges they are facing in their businesses. We also asked each company to share business advice they would give to a younger version of themselves.

Below is our interview with Liz Green, Ghostwriter (Owner) at Green Goose Ghostwriting:

What does your company do?

Green Goose Ghostwriting is a place where online entrepreneurs get help to write books that build their businesses. Many entrepreneurs have great ideas buzzing around their heads, but feel blocked when they try to write them down. Or they know a book could propel their business forward, demonstrate their expertise, and expose them to new audiences, but they don’t have time to write it themselves. Working with a ghostwriter—someone who writes their ideas down for them—they can finally create the book they’ve been dreaming of, and use it to grow their business.

What is your role? What do you enjoy most about your role?

I’m the writer behind Green Goose Ghostwriting and the owner of the company. I work one-on-one with entrepreneurs to help them write their books. Sometimes they come to me with a draft that they know could be improved. Other times they have nothing but an idea. I take all their notes, course materials, doodles, and everything they tell me in a series of interviews, and write it into a cohesive, compelling book. I also share what I learn with wannabe writers on the Green Goose Ghostwriting blog.

I love helping entrepreneurs share something they’re passionate about with a wider audience. I meet so many people who are really smart and talented, and they have something important to tell their part of the world. They’re helping others in a small but significant way, and I feel good that I can help them do that.

What are the biggest challenges in your business right now?

My work is project based, which means I don’t generally have recurring business. I have to constantly market myself, and that’s a challenge. It takes time and energy, and can be slow-going. Ideally, I’d spend 100 percent of my time writing, but that’s just not the way the business works.

Another big challenge is building trust with potential clients. Writing together is an inherently intimate process, and clients have to know they can trust you with their half-baked ideas. They need to feel safe sharing barely-formed thoughts and waffling sentences. So I spend a lot of time trying to show potential clients who I really am, so they can decide if I’m the right person to partner with.

If you could go back in time, what business advice would you give to a younger version of yourself?

Everything you do in life can be put to use. When I was younger, there were times I was I was frustrated in jobs that neither paid the bills nor fulfilled me. But all that experience has contributed to me being able to start my own company and work from home. If you’re stuck doing something you don’t love, set your goals for the future, but also take what you can from your current circumstances. Consider what you can take from this experience that will make you more successful in the next stage of life.