Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large or small. It is not easy running a company, especially in a fast-paced, ever-changing business world. Technology advances, new hiring strategies, and now, political changes coming with the new administration, all add to the existing business challenges that entrepreneurs, business owners, and executives have to deal with.
Maximizing profits, minimizing expenses and finding talented staff to keep things moving seem to be top challenges for both SMBs and large corporations. We have been interviewing companies from around the world to discover what challenges they are facing in their businesses. We also asked each company to share business advice they would give to a younger version of themselves.
Below is our interview with Lisa Flowers, Founder and Chief Marketing Officer at Flowers Media Matters:
What does your company do?
We're a global marketing and communications firm, specializing in connecting companies, cultures, and countries. Our ideas and strategies help professionals, organizations, and governments engage, influence, and grow using traditional, digital, and social media. We've worked with startups, nonprofits, governments, business owners and everything in between.
What is your role? What do you enjoy most about your role?
I solve problems, come up with ideas, and develop strategies to make things happen. This is what I most enjoy. I'm involved with developing strategies and plans which align with client goals. I also pitch to potential clients, as well as make sure their campaigns are running smoothly. I do a lot of public speaking which gives us a great platform to share and lean about the ever-changing marketing and PR landscape.
What are the biggest challenges in your business right now?
Our biggest challenge is time. There is so much change in the social media world that keeping up takes a lot of time. So, we have to really focus on what matters - delivering results for our clients and getting new clients.
If you could go back in time, what business advice would you give to a younger version of yourself?
Don't be afraid to fail, several times. You don't have to have it all figured out to begin. Don't wait until everything is perfect. Just get started - now! Sometimes you don't know what you don't know. So, reach out to others who have been down your path. Build a tribe of like-minded people and support one another. Additionally, have strong role models and mentors early on who can be great resources.