Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large or small. It is not easy running a company, especially in a fast-paced, ever-changing business world. Technology advances, new hiring strategies, and now, political changes coming with the new administration, all add to the existing business challenges that entrepreneurs, business owners, and executives have to deal with.
Maximizing profits, minimizing expenses and finding talented staff to keep things moving seem to be top challenges for both SMBs and large corporations. We have been interviewing companies from around the world to discover what challenges they are facing in their businesses. We also asked each company to share business advice they would give to a younger version of themselves.
Below is our interview with Kellen Kautzman, Owner at Send It Rising Internet Marketing:
What does your company do?
Our company is a full-service internet marketing and social media company based in Las Vegas. We specialize in developing and managing digital marketing campaigns for small business utilizing Search Engine Optimization (SEO), website management, Social Media and Pay-Per-Click (PPC) strategies, as well as cause marketing initiatives. Our company's PPC team manages more than $250,000 in monthly spend for client advertising campaigns. We were founded in 2016 and have a team of over 20 internet marketing professionals.
What is your role? What do you enjoy most about your role?
As the founder and owner of the company, I enjoy the autonomy my role provides me. As an older millennial born in 1984, I've been largely instructed on how to live my life since I was born. There have always been authority figures in my life who dictate what they think is right. As a business owner, I feel waves of freedom to try new things, make mistakes, learn and succeed all within the parameters that I set for myself. I enjoy being a kind and empathetic boss. My employees know that they are more important to me than my clients, which I am fully aware is a "cardinal sin of business." I believe that happy and enthusiastic employees are the drivers of great businesses and that ultimately the best clients are attracted to companies whose employees enjoy their work.
What are the biggest challenges in your business right now?
My biggest challenge is motivating clients to engage with their marketing. Clients who consistently produce content are much more likely to succeed from an SEO and social media perspective. Motivating clients to take action, begin Facebook live, take more Instagram pictures and come up with videos that they self-produce is challenging.
Most clients want to write a check, remain out of the loop and receive positive results. Another area where I feel challenged is effectively managing company growth in order to appropriately assign work and hire new employees. Because companies live and die on their payroll expenses, it's consistently one of my top priorities to thoroughly assess all possible outcomes before hiring my next team member.
If you could go back in time, what business advice would you give to a younger version of yourself?
The advice I would give my younger self is that overcoming tragedy is an overlooked element of success. Great leaders solve painful problems, make hard decisions and do the right thing when it hurts the most. The experience to make the right call under duress isn't something that appears overnight. Your history, scars and past embarrassments lay the foundation of your leadership ability. You're not going to have any problems visualizing how you would like the future to be, so focus on taking time to enjoy life now while you are young!