Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large or small. It is not easy running a company, especially in a fast-paced, ever-changing business world. Technology advances, new hiring strategies, and now, political changes coming with the new administration, all add to the existing business challenges that entrepreneurs, business owners, and executives have to deal with.
Maximizing profits, minimizing expenses and finding talented staff to keep things moving seem to be top challenges for both SMBs and large corporations. We have been interviewing companies from around the world to discover what challenges they are facing in their businesses. We also asked each company to share business advice they would give to a younger version of themselves.
Below is our interview with Karen Brown, CEO at Velocity Leadership Consulting:
What does your company do?
Velocity Leadership Consulting is an executive coaching company that uses proven business psychology techniques to propel CEOs, executives and managers to realize their greatest potential. We help high performers live to their potential, with clarity, purpose and empowerment. We match our clients to their coaches based on behavioral profiles and expertise, as well as relevant business experience. Since 2012, we've helped executives create the success they desire in their personal and professional lives, impacting their families and those they lead. Headquartered in Colorado, we coach clients throughout the United States, and abroad. We partner with CEOs of major companies, solely-owned businesses, and those who desire high performance and balance.
What is your role? What do you enjoy most about your role?
I'm the CEO of Velocity Leadership Consulting, as well as a keynote speaker and author. It's an incredible gift to be in this position. I have an opportunity to lead a company providing ideas, concepts, tools and techniques for high performers to realize their biggest dreams and goals. When clients and connections share their epiphanies, breakthroughs and successes, we know we are fulfilling our mission. And personally, I know I am living out my core purpose, to make a positive difference in people's personal and professional lives.
What are the biggest challenges in your business right now?
Like the challenge many businesses face, we are trying to break through the noise to explain our approach and the results our clients experience. Our coaches are credentialed and trained in scientifically proven unconscious mind methodology and practices. While we are experienced and proven, we are constantly learning how to communicate our unique value differently to different people, in ways that will resonate. We want to continue growing, and impacting the lives of more executives.
If you could go back in time, what business advice would you give to a younger version of yourself?
I would tell myself, "Your idea is not always the best!" As CEOs, we tend to think our ideas are the best. Interestingly, many studies have shown this to be false. When teams utilize thought diversity, better decisions are made 84% of the time. When I embrace that, and let go of my need to be right or feel smart, we achieve higher targets, faster. Knowledge and best practices come from shared experience, not individual thought.