Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large or small. It is not easy running a company, especially in a fast-paced, ever-changing business world. Technology advances, new hiring strategies, and now, political changes coming with the new administration, all add to the existing business challenges that entrepreneurs, business owners, and executives have to deal with.
Maximizing profits, minimizing expenses and finding talented staff to keep things moving seem to be top challenges for both SMBs and large corporations. We have been interviewing companies from around the world to discover what challenges they are facing in their businesses. We also asked each company to share business advice they would give to a younger version of themselves.
Below is our interview with Diana Ennen, President at Virtual Word Publishing:
What does your company do?
Our company provides PR and marketing services, book marketing services, virtual assistant services, PR and Virtual Assistant (VA) coaching, and author and speaker support for businesses, coaches, speakers, authors, entrepreneurs, and more. We assist our clients in getting into major media by doing the legwork for them and creating stories that sell. We also love to work with authors and help them not only with their PR and marketing, but editing, ghostwriting, etc. We also sell the books we've authored on starting a virtual assistant business including our best-selling book, Virtual Assistant the Series: Become a Highly Successful, Sought After VA
What is your role? What do you enjoy most about your role?
My role is to make sure that I represent my clients well. I always want to showcase their products and services in the best light possible and use my expertise to help them accomplish their goals. Sometimes that can mean more book sales and other times it can mean getting them into major publications. I play a very active role in my company and do most of the writing myself. I believe being an author myself helps considerably as I love to write. I enjoy so much about my business. It's a fantastic feeling to help clients finish their books or land them in the magazines or in publications they wanted. I sometimes get more excited than my clients. But they love that one-on-one experience and go getter attitude.
What are the biggest challenges in your business right now?
One of my biggest challenges today is getting through the noise and standing out. As more and more businesses do their own marketing and also as more and more news outlets have smaller staff, it's important to get my messages heard. Being able to get the emails opened and my pitches read is harder than it has been in the past. The key is to write well and build those relationships. So it's definitely doable. Just a bit more challenging than before.
If you could go back in time, what business advice would you give to a younger version of yourself?
My business advice to myself would be to spend more time and create more products that I can sell and create more passive income. Over the years, I've written numerous books and sold those and also offered numerous classes on my expertise in PR and virtual assisting, and I was successful in selling those. But often times, I would get busy and then not spend as much time on them as I should. Plus, as I learn new things, I wish I'd spend the time to create more webinars to share my expertise. If I had a do-over, I'd spend more time creating products and books that I can sell. I absolutely adore my clients and have some of the best out there, but I'd love to also have more of this income stream coming in. I think it's important for all businesses to do this.