Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large or small. It is not easy running a company, especially in a fast-paced, ever-changing business world. Technology advances, new hiring strategies, and now, political changes coming with the new administration, all add to the existing business challenges that entrepreneurs, business owners, and executives have to deal with.
Maximizing profits, minimizing expenses and finding talented staff to keep things moving seem to be top challenges for both SMBs and large corporations. We have been interviewing companies from around the world to discover what challenges they are facing in their businesses. We also asked each company to share business advice they would give to a younger version of themselves.
Below is our interview with Devan Kline, CEO and Co-Founder at Burn Boot Camp:
What does your company do?
Burn Boot Camp is far more than a fitness program for women. On the surface, we deliver the highest quality workouts on earth with the nation's top Certified Personal Trainers, but when looking under the hood you'll see much more. We've asked ourselves, "If 65% of Americans are obese, and everyone intellectually understands that eating right and moving our bodies can reverse that, why don't more people take action?" We realized that it's not about exercise and eating right, it's about being happy. Fitness is just one element of the happiness formula and people don't want to just get "fit and toned," as there is always a deeper rooted goal. We provide an energy, atmosphere and program design that allows women to maximize the quality of their lives while putting themselves first.
What is your role? What do you enjoy most about your role?
I'm the co-founder and CEO of Burn Boot Camp, but my role far transcends that. There's a global health crisis among us and I strongly believe that I am a catalyst in igniting a global health transformation. My role is to inspire every life I get the pleasure of coming across. Through my disruptive style of innovation, leadership, anticipation, and execution I have built a fitness empire that is changing the way the franchising industry sees fitness.
As the CEO of Burn Boot Camp I am responsible for driving our culture, unit level economics, creating systems, hiring our Headquarter team, and running our marketing efforts. I also continue to run 3 sessions per week at our Headquarters location in Huntersville, NC and train digital sessions on our social media platforms. There's no other fitness organization at a scale that has their CEO train their clients - it's pretty cool!
What are the biggest challenges in your business right now?
We were recently featured as the 80th fastest growing franchise in the world in the middle of our 3rd year. Needless to say, we are growing extremely fast! The biggest challenge we face is finding ways to become proactive rather than reactive. Systems, technology, people and capital resources are limited in the beginning and we've been challenged with the implementation of operational support elements in a timely matter. This has had a trickle-down effect that decreased (slightly) the validity of our Franchise Partners. We are a family-like group and because of our "anti-corporate" mindset, we are able to mitigate this lack of validity with what we call "Family Meetings". This approach opens our leadership to humility, transparency, and honesty when speaking of shorting comings. We don't have to be perfect, but we do have to communicate, inform, and allow our Franchise Partners to be a part of the decision making process.
If you could go back in time, what business advice would you give to a younger version of yourself?
Growing up in a violent and abusive environment I was forced to become a man early in life. When I was 15-18 years old I was learning principals, making distinctions, and realizing insights that I see my 40-50-year-old executive peers struggling with today. I started flipping cars at 16 years old and this was the first time I began to deploy my business tact. I played baseball for six years and my entrepreneurial spirit was put on hold. As soon as I stopped playing I picked back up right where I left off. I would have two pieces of advice to give the younger version of myself. 1) Never stop learning. There's always enough time in the day to learn and grow personally. 2) Be patient. There's no such thing as an overnight celebrity. Trade expectations for appreciation and life is all good!