Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large or small. It is not easy running a company, especially in a fast-paced, ever-changing business world. Technology advances, new hiring strategies, and now, political changes coming with the new administration, all add to the existing business challenges that entrepreneurs, business owners, and executives have to deal with.
Maximizing profits, minimizing expenses and finding talented staff to keep things moving seem to be top challenges for both SMBs and large corporations. We have been interviewing companies from around the world to discover what challenges they are facing in their businesses. We also asked each company to share business advice they would give to a younger version of themselves.
Below is our interview with Debbie Roxarzade, Founder and CEO at Rachel's Kitchen:
What does your company do?
Rachel's Kitchen is a Las Vegas-based café serving fresh casual cuisine. Our menu is carefully crafted and uses the freshest ingredients available, often locally sourced. Rachel's Kitchen offers a wide variety of options, ranging from the healthy to the indulgent. Highlights include: breakfast, salads, gourmet sandwiches, wraps and juices. In addition to bringing great food to the table, we are an active community partner, contributing to a number of local charities, ranging from education and animal causes to health advocacy and child care services. Giving back is a large part of the DNA of Rachel's Kitchen and will be a feature in any community that we become a part of as we continue to grow.
What is your role? What do you enjoy most about your role?
My role is as the founder and CEO of Rachel's Kitchen. I love to cook, and I always wanted my own business. It is thrilling to see a brand that I imagined out in the world for others to enjoy. I love working on the strategic vision for Rachel's Kitchen, but I also enjoy being hands-on and working with my team on a day-to-day basis. It is very rewarding to see something you have created involve so many people and be truly enjoyed by the community.
What are the biggest challenges in your business right now?
One of the biggest challenges is growth, and finding the right areas for growth. We want to be strategic in where we place a restaurant and we want to find the best community that will benefit from a Rachel's Kitchen. Another challenge is maintaining consistency. As we continue to grow, I want a customer to have the same high-quality experience as a customer at another location. That is why being strategic about where to grow and who to franchise with is of the utmost importance.
If you could go back in time, what business advice would you give to a younger version of yourself?
If I could go back in time, I would tell myself to enjoy the process of learning, even if you make mistakes. One of the best quotes I've heard was "failure is not a tattoo, it is a bruise." To be in business, sometimes you need to make mistakes to learn lessons that will set you up for greater success in the future. I would tell anyone to enjoy that process, as it is where you find your heart, determination and passion for your work.