Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large or small. It is not easy running a company, especially in a fast-paced, ever-changing business world. Technology advances, new hiring strategies, and now, political changes coming with the new administration, all add to the existing business challenges that entrepreneurs, business owners, and executives have to deal with.
Maximizing profits, minimizing expenses and finding talented staff to keep things moving seem to be top challenges for both SMBs and large corporations. We have been interviewing companies from around the world to discover what challenges they are facing in their businesses. We also asked each company to share business advice they would give to a younger version of themselves.
Below is our interview with Davide De Guz, Founder at Rebrandly:
What does your company do?
Our company is a link management tool that empowers users to create custom short URLs that include their brand name and a keyword in the slash tag. It allows big brands, as well as individuals who are conscious of their personal branding, to share short, visually appealing links without sacrificing their name in the process. The fact that our links include a brand's name and a keyword tells people a lot about what they are about to click on. This builds trust and improves click-through rates. Our tool is designed for social media managers, digital marketers and brand specialists who are concerned with brand awareness and visibility. Rebrandly also has advanced features like the ability to edit a destination URL and add UTM parameters or link retargeting pixels.
What is your role? What do you enjoy most about your role?
I’m the founder of Rebrandly. This is my third successful startup - I love seeing a project through from the initial inkling of an idea to a great working product. At Rebrandly, I oversee the technical and marketing teams and work closely with them to decide on new features and create an overall vision for our brand. I love being involved in the fast-paced industry that is digital marketing, the ever-changing technology and platforms keep you on your toes. And even better, we like being part of that change as we optimize Rebrandly and provide customers with innovative features that they can't get anywhere else. I particularly enjoy being part of a growing global team. We have customers around the world and it’s good to have a diverse team to match.
What are the biggest challenges in your business right now?
I think all businesses in the realm of digital marketing worry how decisions made by the likes of Facebook or Google could affect them. This is always at the back of our minds, but because branded links are user-friendly, they're viewed in a positive light by search engines and that's unlikely to change anytime soon.
Beyond that, the biggest challenge facing Rebrandly at the moment is how we'll handle our rapid growth. As new people come on board, I want to make sure that our company culture remains strong and that the team we build continues to be collaborative and creative. At the moment, we're putting some processes in place that will make on-boarding for new staff easier and ensure that our standard of work remains high.
If you could go back in time, what business advice would you give to a younger version of yourself?
The best piece of advice I would give to myself, or any budding entrepreneur, is to stay laser-focused on your goal. This sounds obvious but, in practice, it can be quite difficult. Over the years I've learned to set out a business goal and then set a single KPI to monitor my performance and progress on reaching it. You have to learn how to say no to ANYTHING that doesn’t bring you closer to that goal.
It can be hard to turn down fruitful opportunities. But if it’s not leading you toward your ultimate goal, forget about it. If I knew this all along, I would have gotten to where I am much faster. Beyond that, I’d tell myself to focus on building a solid company philosophy. A strong team and maintaining talent is essential in any business.