Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large or small. It is not easy running a company, especially in a fast-paced, ever-changing business world. Technology advances, new hiring strategies, and now, political changes coming with the new administration, all add to the existing business challenges that entrepreneurs, business owners, and executives have to deal with.
Maximizing profits, minimizing expenses and finding talented staff to keep things moving seem to be top challenges for both SMBs and large corporations. We have been interviewing companies from around the world to discover what challenges they are facing in their businesses. We also asked each company to share business advice they would give to a younger version of themselves.
Below is our interview with Brittney Lynn, Founder and CEO at BrittneyLLynn.com:
What does your company do?
I help online entrepreneurs increase their reach, impact, and revenue through strategic public relations (PR). This can be anything from pitching them to be a guest on a podcast, to pitching their products to be a print magazine, to building relationships with relevant journalists in their industry. PR is an industry that has changed significantly over the last 5-10 years and online entrepreneurs are in a time where they don't want to work with a traditional PR firm but they know the importance of PR so they work with me.
What is your role? What do you enjoy most about your role?
I'm the Founder and CEO of my company and I love the freedom of being able to work from whenever and choose the clients I want to work with. All of my clients are what I would deem to be "dream" clients and I feel very fortunate to get to work with a wide variety of people who are making an incredible impact in the world. To have the opportunity to play a small role in their business by helping them land dream media mentions is what excites me the most.
What are the biggest challenges in your business right now?
My biggest challenges are scaling and time. My PR business has grown organically through word of mouth which has been great, but I'm only one person so I can only take on so many clients. It's great to be able to pick and choose the people I work with, but I also want to help as many people as possible. I'm slowly growing the business to be more of a team, but this is brand new territory for me so it's challenging.
If you could go back in time, what business advice would you give to a younger version of yourself?
Be willing to invest in yourself and invest in others before you're ready. Have faith in your intuition and go with your gut. Deep down you know what you need to do, you just need to trust yourself. Also, be willing to make mistakes. Everything doesn't have to be perfect from the get-go. Often you need to make a mess before you can really start to break through and get to the good stuff.