Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large or small. It is not easy running a company, especially in a fast-paced, ever-changing business world. Technology advances, new hiring strategies, and now, political changes coming with the new administration, all add to the existing business challenges that entrepreneurs, business owners, and executives have to deal with.

Maximizing profits, minimizing expenses and finding talented staff to keep things moving seem to be top challenges for both SMBs and large corporations. We have been interviewing companies from around the world to discover what challenges they are facing in their businesses. We also asked each company to share business advice they would give to a younger version of themselves.

Below is our interview with Alison Henderson, Founder and CEO at Moving Image Consulting LLC:

What does your company do?

Our company gives businesses the ability to “listen with their eyes.” Seminars teach how to be more observant of nonverbal behavior to increase team communication, shorten sales cycles and prevent harassment in the workplace. Consultants are certified Movement Pattern Analysts who provide clients with fantastic information they didn’t know about themselves because it is locked in their subconscious behavior.

We bring conscious awareness to what their subconscious behavior means so employees can be in control of the culture they create. We give skills to improve conversations. Businesses regain a confident workforce. There has never been a better time for more observation of how our nonverbal behavior affect others. The #metoo and #timesup movement has made it critical to understand your behavior and how to spot potentially harmful behavior in others.

What is your role? What do you enjoy most about your role?

I am the CEO of Moving Image Consulting. The joy and challenge of this position is crafting the message and deciding where to apply this nonverbal behavior knowledge which is applicable to everyone. The current cultural shift in the United States is exciting for me because I feel like my work diagnosing behavior is more important now than it ever has been. Being able to serve my clients and become part of the harassment solution is very gratifying. I also feel responsible for increasing the profile of Movement Pattern Analysts in the world. There are very few of us with this specialty, and we all have to share it often to raise awareness that this type of specialty in human movement exists.

What are the biggest challenges in your business right now?

Our biggest challenge right now is exposure as both an industry and a company. There are many companies who realize they need to change their culture and improve communication, but they don’t know that Moving Image Consulting is a place to call for solutions. There are so many avenues for marketing that it easily becomes overwhelming. No entrepreneur likes to spend money for no return on investment! Everyone has an opinion for how and where to market and who our ideal client is. Breaking through the noise to figure out what is best for Moving Image Consulting’s mission and goals is a challenge.

If you could go back in time, what business advice would you give to a younger version of yourself?

I would tell my younger self to remember three things which will be key to your success. First, stay truer to yourself and your strengths rather than thinking Moving Image Consulting has to look like everyone else. Second, learning from each mistake turns apparent failure into something to be used help others. Third, be patient with yourself because you will come to a place where you really know your strengths as a thought leader. It will be a great gift to share.