Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large or small. It is not easy running a company, especially in a fast-paced, ever-changing business world. Technology advances, new hiring strategies, and now, political changes coming with the new administration, all add to the existing business challenges that entrepreneurs, business owners, and executives have to deal with.
Maximizing profits, minimizing expenses and finding talented staff to keep things moving seem to be top challenges for both SMBs and large corporations. We have been interviewing companies from around the world to discover what challenges they are facing in their businesses. We also asked each company to share business advice they would give to a younger version of themselves.
Below is our interview with Fern Kazlow, Founder and CEO at Kazlow Global LLC:
What does your company do?
Our company works with high performing entrepreneurs and experts in the top 1%, particularly the disruptors and paradigm-shifters, the ones who are different. We work with them to get into the No Doubt Zone(TM), a state of creativity marked by clarity, commitment, and consistent aligned action. This enables entrepreneurs to move past places they are stuck, deal with difficult circumstances, and create great impact and success. We do this through consulting, training, and mentoring. We also provide speaking at events and to companies on subjects related to achieving success including: Harnessing the Mindset of the Top 1% including Elon Musk, Sheryl Sandberg, and Richard Branson; How to Develop Courage, Confidence, and Charisma; Achieving “Impossible” Outcomes; and Keys to Getting Beyond Gender Bias in Leadership. We see clients in person in New York, but the majority of our clients are global.
What is your role? What do you enjoy most about your role?
I’m the founder and CEO of Kazlow Global LLC. I provide consulting, mentoring, training, and speaking as well as overseeing our marketing and social outreach. I’m excited to work closely with influencers and change-makers to help them achieve the impact they desire. I’m passionate about helping people get past their stuck places and provide them with transformative, long-term solutions, rather than short-term band-aids. I work to shift them from focusing on obstacles and limitations to seeing new and exciting possibilities enabling them to make a huge difference in the world, while also helping them change their own life by improving their health, relationships, and overall happiness. This gives me great joy and fulfillment.
What are the biggest challenges in your business right now?
Our biggest challenge right now is to bring the No Doubt Zone to a larger audience so we can help more people have greater impact and live life more fully. Our goal is to keep our programs individualized while serving larger groups of people and addressing the needs of various markets. Instead of focusing solely on bringing entrepreneurs and experts into the No Doubt Zone, we’re looking for the most effective ways to expand our programs to individuals going through major life challenges, educators, parents, and others striving to make a positive difference in the world.
If you could go back in time, what business advice would you give to a younger version of yourself?
If I could go back and give business advice to a younger me, the biggest advice would be to trust myself more, be less critical of myself, and outsource more, especially during tough times. Although I trusted myself in many ways to go against the status quo (I opened one of the first integrative health and business centers in New York City) if I could go back, I’d trust myself and my vision even more. I was headstrong, focused, driven, and very hard on myself. When you step out of the shadows into the spotlight, it’s easy to feel pressure to live up to big expectations. In terms of outsourcing, it took time to learn to do what I’m good at, what I enjoy and outsource the rest as much as possible. It enables you to grow your business more effectively, more profitably, and make it a lot more fun.