Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large or small. It is not easy running a company, especially in a fast-paced, ever-changing business world. Technology advances, new hiring strategies, and now, political changes coming with the new administration, all add to the existing business challenges that entrepreneurs, business owners, and executives have to deal with.

Maximizing profits, minimizing expenses and finding talented staff to keep things moving seem to be top challenges for both SMBs and large corporations. We have been interviewing companies from around the world to discover what challenges they are facing in their businesses. We also asked each company to share business advice they would give to a younger version of themselves.

Below is our interview with Nicole Faith, Founder at 10 Carat Creations:

What does your company do?

10 Carat Creations crafts online service businesses for location independent solopreneurs in just 1 week so they can get back to (or start!) working with clients as they travel the world. Aspiring digital nomads have the skills to sell their services online, but the mountain of overwhelm and confusion is just too big. It can take them months of frustration to get set up online so I do it in just 1 week. This way, they can immediately start working for themselves and taking on clients instead of worrying about designing a website or writing copy.

What is your role? What do you enjoy most about your role?

I am the founder and Concept Concierge of 10 Carat Creations. I love the meaningful connections I make with my clients. It’s my job to empower them to quit that job they hate or fire freelance clients no longer serving them. Everyone has hopes and dreams that deserve to be listened to and supported. They share a lot of intimate information with me that very few people have the opportunity to hear. Bringing their dream to life right before their eyes never gets old.

What are the biggest challenges in your business right now?

My biggest challenge is scaling while keeping my business exclusive. I only work with a single individual at a time so I can give their business (and them) my full undivided attention. This is virtually unheard of and a large reason clients choose to work with me. As my audience gets bigger and the demand is higher I need to continue to serve my fans watching from the sidelines and existing clientele.

If you could go back in time, what business advice would you give to a younger version of yourself?

Stop obsessing over yourself and focus on other people’s needs. I got so wrapped up in my skills that I was selling myself when I should have been selling a solution. Everyone is interested in themselves, no matter their ego level. Businesses that speak directly to them and their needs are attractive. On the other hand, no one cares why you think you’re so fabulous, even if you are. People don’t buy skills, they buy solutions.

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