Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large or small. It is not easy running a company, especially in a fast-paced, ever-changing business world. Technology advances, new hiring strategies, and now, political changes coming with the new administration, all add to the existing business challenges that entrepreneurs, business owners, and executives have to deal with.
Maximizing profits, minimizing expenses and finding talented staff to keep things moving seem to be top challenges for both SMBs and large corporations. We have been interviewing companies from around the world to discover what challenges they are facing in their businesses. We also asked each company to share business advice they would give to a younger version of themselves.
Below is our interview with Alison Brehme, Founder at Virtual Corporate Wellness:
What does your company do?
Virtual Corporate Wellness creates customized recruitment and retention strategies that engage and benefit the well-being of the employees as well as the bottom line. We’re dedicated to helping businesses invest in their team so they can maximize productivity, boost profits, and become known as one of the best places to work! Corporate Wellness isn’t just a gym membership, a fruit bowl, or healthy snacks; it’s a business necessity that increases employee engagement, lowers healthcare costs, and creates a culture where employees are at the center.
What is your role? What do you enjoy most about your role?
I am the founder of the company. I enjoy seeing businesses step away from “what’s always been done” and start looking at how they can improve things for the sake of their employees, customers, and their bottom line. When you create a strategy for a company that keeps these things in mind – magic can happen!
What are the biggest challenges in your business right now?
Our biggest challenge right now is the uncertainty of healthcare and how it will impact corporations. We do know that healthcare costs are not going down anytime soon. So, in addition to the atmosphere of uncertainty, the challenge is helping companies to be strategic in how they meet the needs of their employees while at the same time finding ways to lower their expenses.
If you could go back in time, what business advice would you give to a younger version of yourself?
I would have hired a business coach from the very start instead of trying to do it all myself. My business coach has helped shorten my learning curve and created an even stronger foundation for my business.